Web Conversion Rate Determined by Design


	Web Conversion Rate Determined by Design

rickseo

1-1-2008 3:41 PM

65 views

tags:

web design, conversion rate, usability

rickseo says:

This video, third in a series from Stompernet, looks at how eye movement and conversion rate studies reveal certain very important web design principles.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/89865ae6-7feb-49ad-aba0-8dfd1aca8a95/6BA1661C-1D13-48BB-A464-2355CA7EB514/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.rickhendershot.com/marketing/video-demonstrates-that-seo-is-not-everything/" href="http://www.rickhendershot.com/marketing/video-demonstrates-that-seo-is-not-everything/" style="font-size: 11px;">www.rickhendershot.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.rickhendershot.com/marketing/video-demonstrates-that-seo-is-not-everything/"><H3 id="post-7"><A href="http://www.rickhendershot.com/marketing/video-demonstrates-that-seo-is-not-everything/" rel="bookmark">Video Demonstrates Importance of Web Usability </A></H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.rickhendershot.com/marketing/video-demonstrates-that-seo-is-not-everything/"><P>The current video in the Stompernet series called <A href="http://www.stompernet.net/goingnatural2/">“Going Natural 2.0″</A> is about web design and how it has a direct bearing on the usability and conversion rate of your web pages.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.rickhendershot.com/marketing/video-demonstrates-that-seo-is-not-everything/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.rickhendershot.com/img/515D9EEF-B116-418A-AE97-203F87217D15" alt="Stompernet video" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.rickhendershot.com/marketing/video-demonstrates-that-seo-is-not-everything/"><P>This is not news to most web or graphic designers. Most of us have assumed all along that the way things are laid out on the page is an important factor in the way people interact with the content on a page, and the extent to which they are attracted to certain elements, and encouraged to or discouraged from acting on the call to action on the page. In other words, we assume that graphic design has something to do with “conversion rate”.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/6BA1661C-1D13-48BB-A464-2355CA7EB514/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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