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Unilever's portfolio approach to partnership with Time
MJBGartner
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5-3-2009 9:55 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/518c987b-0e99-4170-84fb-0bdfc24941ac/6B505B9E-F894-406A-8AE0-978B0E4CA6B7/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i06056b3e43453484855ecb2ac35a92ff" href="http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i06056b3e43453484855ecb2ac35a92ff" style="font-size: 11px;">www.brandweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i06056b3e43453484855ecb2ac35a92ff">Unilever is taking a seat at the table with Time Inc.’s “Dinner Tonight.” The food giant will advertise seven of its brands across the publisher’s popular franchise which runs monthly in Cooking Light and daily at <A href="http://www.MyRecipes.com" target=_blank><U>MyRecipes.com</U></A>.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i06056b3e43453484855ecb2ac35a92ff">Publishers must offer advertising solutions that thrive beyond the print world, said Unilever’s North American media director, Rob Master. “We tell them, ‘Don’t just come back with a bunch of insert pages.’ They have terrific assets, whether it be mobile or digital, and we want to leverage those.” <BR><BR>Unilever, likewise, wants to capitalize on the eat-at-home trend. An advertorial in this month’s issue of Cooking Light, for instance, positions Ragu as a key ingredient in a recipe called “Mama’s best ever spaghetti & meatballs.” Opposite is a full-page ad for Ragu that reads: “Spaghetti and meatballs for less than two dollars a serving? With Ragu, your kids get more than a full serving of veggies that they’ll actually love to eat.”<BR></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/6B505B9E-F894-406A-8AE0-978B0E4CA6B7/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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