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Online Researchers Planning to Buy Big-Ticket Items at a Higher Rate than All Adults
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6-30-2008 7:19 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/14db6935-a223-4adb-b66e-0eedeb7403f2/690DCE5A-A71D-44D5-B131-C6223ACAD5B1/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/direct/consumers-who-search-for-products-online-share-findings-via-wom-5113/bigresearch-online-searchers-big-ticket-purchases-plannedjpg/" href="http://www.marketingcharts.com/direct/consumers-who-search-for-products-online-share-findings-via-wom-5113/bigresearch-online-searchers-big-ticket-purchases-plannedjpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/consumers-who-search-for-products-online-share-findings-via-wom-5113/bigresearch-online-searchers-big-ticket-purchases-plannedjpg/"><P>Online researchers are also planning to buy big-ticket items at a higher rate than all adults, according to the research.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/consumers-who-search-for-products-online-share-findings-via-wom-5113/bigresearch-online-searchers-big-ticket-purchases-plannedjpg/"><P>Moreover, since they want to make educated purchase decisions and also share search results with others, they become not only a potential customer but an influencer of others to purchase.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/consumers-who-search-for-products-online-share-findings-via-wom-5113/bigresearch-online-searchers-big-ticket-purchases-plannedjpg/"><P>Almost half (49%) of all adults say word-of-mouth influences where they eat out; 42.6% say it influences electronic purchases; and 38% say groceries, making word-of-mouth a viable media option to consider.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/consumers-who-search-for-products-online-share-findings-via-wom-5113/bigresearch-online-searchers-big-ticket-purchases-plannedjpg/"><P><EM>About the <A href="http://info.bigresearch.com/" target="_blank">data</A>:</EM> BIGresearch’s syndicated Simultaneous Media Survey (SIMM) is focused on consumers to gauge their consumption across media, products and services. The SIMM monitors more than 15,000 consumers twice each year; the Dec. SIMM surveyed 15,727 participants. BIGresearch also conducts the Consumer Intentions and Actions Survey (CIA) of more than 7,500 consumers monthly.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/consumers-who-search-for-products-online-share-findings-via-wom-5113/bigresearch-online-searchers-big-ticket-purchases-plannedjpg/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.marketingcharts.com/img/A8EF8877-D858-44B1-A920-8942612739B6" alt="bigresearch-online-searchers-big-ticket-purchases-planned.jpg" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/690DCE5A-A71D-44D5-B131-C6223ACAD5B1/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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