Lysol, the number one disinfectant spray and toilet bowl cleaner, is launching its first line extension outside of thome disinfectant category. Lysol’s hand sanitizer Healthy Touch rolls out nationally to retailers this month and will compete directly with the popular Purell brand. According to its packaging, Lysol is positioning Health Touch as the “gentle foam cleanser,” killing 99.9% of germs. (For the record, Purell claims to kill “99.99% of most common germs.”)