Stories Lead To Emotional Buying Frenzy


	Stories Lead To Emotional Buying Frenzy

trouth

6-18-2008 3:04 PM

177 views

trouth says:

Four ways to stimulate this emotional demand are through personal stories, benefits, demonstration, and tapping into fear.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b1e7b8ba-65da-41c6-bcfd-ffa7cadfc366/689D1ABC-CBB9-4747-ACD5-C8E8A890C0EF/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.businessknowhow.com/marketing/feedingfrenzy.htm" href="http://www.businessknowhow.com/marketing/feedingfrenzy.htm" style="font-size: 11px;">www.businessknowhow.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessknowhow.com/marketing/feedingfrenzy.htm"><P>When I speak at conventions and for organizations on how to boost 
      sales, I often find that customer contact employees lose potential 
      business because of one major factor. They spend too much time trying to 
      sell and not enough time stimulating the customer’s natural urge to buy. 
      Customers hate to be sold to but they love to buy. Like the salesperson in 
      the Delhi carpet factory, you can spark a buying frenzy when you use the 
      right approach. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessknowhow.com/marketing/feedingfrenzy.htm">Emotions are the key. You must stimulate an emotional need for your 
      products or services. Even a customer who’s buying a cheap car is making 
      an emotional decision. Though the low cost makes it seem like they’re 
      making a logical decision, in fact, it’s an emotional one. Perhaps they’re 
      buying it so they can have money left over to go to school. In this case, 
      their passion for further education makes this purchase an emotional 
      decision. Buying this inexpensive car helps them pursue that passion.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/689D1ABC-CBB9-4747-ACD5-C8E8A890C0EF/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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