Fox Interactive Rev To Top $500M For Fiscal '07


	Fox Interactive Rev To Top $500M For Fiscal '07

Forbes Business

8-7-2007 7:03 PM

465 views

tags:

media, marketing, news corp., myspace, mike barrett, google, yahoo

Forbes Business says:

My ex-boss Peter Kafka interviews Fox Interactive Media Chief Revenue Officer Mike Barrett ahead of News Corp.'s earnings on Wednesday. Interesting color on MySpace's rollout of profile-targeted ads and its competition with Facebook. While MySpace is outpacing its earlier revenue projections, Barrett concedes that when compared to Google or Yahoo, "everyone's under-performing." - Louis Hau

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/abea4080-f86c-4caf-b743-eee50ac14f6c/6707279C-5059-43D4-B6E2-C732614C72A5/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.alleyinsider.com/2007/08/news-corp-inter.html" href="http://www.alleyinsider.com/2007/08/news-corp-inter.html" style="font-size: 11px;">www.alleyinsider.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.alleyinsider.com/2007/08/news-corp-inter.html">When News Corp. announces its FY07 Wednesday, FIM will boast revenue well in excess of the $500 million goal it had floated last year.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.alleyinsider.com/2007/08/news-corp-inter.html"><P><STRONG><EM>Peter Kafka: Late last year you were talking about a program that would let marketers target MySpace users based on their profile information. What's the status of that?</EM></STRONG></p> <P><STRONG>Mike Barrett:</STRONG> We're in beta right now. <STRONG>We launched about two weeks ago</STRONG> with 11 segments: The plan was to cume large segments in the most attractive lifestyles for advertisers: Auto, lifestyle, beauty, health, etc. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.alleyinsider.com/2007/08/news-corp-inter.html"><P><STRONG><EM>PK: How much more value? Will the premium for these ads be 20%? 50%?</EM></STRONG></p> <P><STRONG>MB:</STRONG> We're looking at pricing now, and we haven't settled on a ratecard. But those are definitely within the ballpark.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/6707279C-5059-43D4-B6E2-C732614C72A5/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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