'Let's Get Ready to Rumble' Worth $400M


	'Let's Get Ready to Rumble' Worth $400M

dgreplay

11-9-2009 7:50 PM

65 views

dgreplay says:

Here's another catch phrase from the great sports announcer, Phil Rizzuto, that says it better than I can... "HOLY COW!"

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When <A target="external" href="http://abcnews.go.com/gma/entertainment">Hollywood</A> producers cast a ring announcer in a boxing scene, they know there's only one man who can properly play the role: Michael Buffer.
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Those five words -- 'Let's Get Ready to Rumble' -- have made Buffer the undisputed king of <A href="javascript:openPopup('http://abcnews.go.com/video/playerIndex?id=6249152', 'popup', 1010, 700, 'status=1, resizable=1');">boxing ring</A> announcers and a hugely successful entrepreneur.
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By trademarking his catchphrase, Buffer has generated over $400 million in revenue, selling the rights to music, <A target="external" href="http://abcnews.go.com/Technology/story?id=7097760&page=1">video games</A>, merchandise and while making personal appearances. His business venture is so successful, Buffer doesn't even have to say his catchphrase to make money. He makes more from the trademark then he does announcing in the ring.
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