It is fraud. In a sense, the candidates do not even exist. A presidential candidate consists of two speechwriters, a makeup man, a gestures coach, ad agency, two pollsters and an interpreter of focus groups. Depending on his numbers, the handlers may suggest a more fixed stare to crank up his decisiveness quotient for male or Republican voters, or dial in a bit of compassion for a Democratic or female audience. The newspapers will report this calculated transformation. Yet it works. You can fool enough of the people enough of the time.

When people sense this and decline to vote, we cluck like disturbed hens and speak of apathy. Nope. Just common sense.