www.BuildYourList.com Keep in mind that a good keyword to use for a successful internet marketing business has to have two qualities: one, it has to have low competition. Meaning, it has to have less than 30 thousand in competition.Meaning, it has to have less than 30 thousand in competition. And two, it has to have more than a hundred searches per day. These two qualities will determine if the keyword or key phrase that you have chosen is a go or a no go for your internet marketing business.