Selections from Anil & Deb's "Community Evangelism" slides


	Selections from Anil & Deb's "Community Evangelism" slides

ericskiff

5-3-2007 10:40 PM

570 views

tags:

sixapart, community, evangelism, web 2.0, marketing

ericskiff says:

Seeing that my title is "Community Evangelist" here at clipmarks and I'm a big fan of Six Apart, (and of Deb & Anil's) I figure I ought to give this a good readthrough! There's lots more at the source, including the actual slides.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/2f170761-c85c-4969-953a-fb0b158f62c9/6499464C-E31D-4027-A4D3-BF0A49173F46/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.slideshare.net/debs/community-evangelism-workshop" href="http://www.slideshare.net/debs/community-evangelism-workshop" style="font-size: 11px;">www.slideshare.net</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.slideshare.net/debs/community-evangelism-workshop"><H3>Community Evangelism Workshop</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.slideshare.net/debs/community-evangelism-workshop"><SPAN class="black_small_text">Web2Expo Community Evangelism Workshop given on 4/15/07 with Anil  </SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.slideshare.net/debs/community-evangelism-workshop"><P><STRONG>Slide 1:</STRONG> COMMUNITY EVANGELISM:
 TOOLS & TECHNIQUES
  Anil Dash and Deborah Schultz
           Web2Expo
          April 15, 2007
 </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.slideshare.net/debs/community-evangelism-workshop"><P><STRONG>Slide 47:</STRONG>      What’s an Evangelist?
• A customer advocate
• An Educator
• “Amongst the people” interacting with the
  community where they live
• The human face of the company
• Cross-functional - not just a marketer
• A foil for the company
 </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.slideshare.net/debs/community-evangelism-workshop"><P><STRONG>Slide 48:</STRONG>     The Human Skills of Evangelism
    Listener       • Diplomat
•
    Connector      • Juggler
•
    Critic         • Driven by
•
                     relationships
    Partial geek
•
                   • Approachable
    Detective
•
                   • Intuitive
    Catalyst
•
                   • Inquisitive
 </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.slideshare.net/debs/community-evangelism-workshop"><STRONG>Slide 49:</STRONG>        Relationship Economy
Transactions are the by-products of healthy
relationships.
The global economy is shifting from a mass media,
consumer mass-marketing model to one that is far
more emergent and decentralized. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.slideshare.net/debs/community-evangelism-workshop"><P><STRONG>Slide 53:</STRONG> Be where your
 audience is.
 </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.slideshare.net/debs/community-evangelism-workshop">The Ecosystem
                                                                                                              Twitter
Presence
                               WIkia                                                                                 IM
                                                                         Myspace Facebook
                                       Wikis
                           </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/6499464C-E31D-4027-A4D3-BF0A49173F46/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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