Social Media Street Cred: Does Grammar Have a Place in the Colloquial Conversation of Online Communi


	Social Media Street Cred: Does Grammar Have a Place in the Colloquial Conversation of Online Communi

Amanda Mooney

7-4-2007 1:51 PM

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marketing, grammar, wrting, pr, public relations, style, amanda mooney

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0b241eb0-6ed4-4303-b4a6-c39b3b888b6b/63EE10A7-DCA1-4FE3-9250-3445828BBE8B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://americanshelflife.wordpress.com/" href="http://americanshelflife.wordpress.com/" style="font-size: 11px;">americanshelflife.wordpress.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://americanshelflife.wordpress.com/"><P>Marketing on the web means joining an online conversation in an authentic way; giving real human voice to a colossal, often faceless brick-and-mortar brand.  The language we use as marketers to help clients engage publics in peer-to-peer communities has to be colloquial, has to make sense and fit with the way user speak in whatever platform we’re working with. What would Strunk and White say about throwing down a few comma splices, slang or misplaced modifiers in an attempt to gain social media street cred? Grammar on the web gets lost in the flow of natural conversation and as we upload photos, video, friend networks… do we, as Web users, have time to think about how proper our posts are? If I have 140 characters to post a Tweet or Jaiku, do I really have the space to fix all of my faulty parallelism or improper punctuation?</p> <P>As digital brand ambassadors, should we pay attention to being proper or just speak in the colloquial language of the communities we engage?</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/63EE10A7-DCA1-4FE3-9250-3445828BBE8B/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>