Battle of Chocolate the Bunnies


	Battle of Chocolate the Bunnies

gppixelworks

6-11-2009 4:50 AM

79 views

tags:

chocolate, bunnies, lindt, hauswirth, trademarks, crunchy frog, confections

gppixelworks says:

I am amused when well educated, intelligent business people get serious about things with -- quite frankly -- little importance in the grand scheme of life. Chocolate bunnies? My fav has always been 'crunchy frog.'

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/caf82ba3-a1dc-410a-8561-2bde004de1a4/637F9483-0A74-47D6-9AC4-57D56FECE5D4/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.guardian.co.uk/business/2009/jun/11/chocolate-bunnies-trademark-dispute" href="http://www.guardian.co.uk/business/2009/jun/11/chocolate-bunnies-trademark-dispute" style="font-size: 11px;">www.guardian.co.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/business/2009/jun/11/chocolate-bunnies-trademark-dispute"><H1>Rival seeks to lick Lindt in battle of the chocolate bunnies</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/business/2009/jun/11/chocolate-bunnies-trademark-dispute"><P class="stand-first-alone" id="stand-first">Hauswirth disputes the validity of Lindt's trademark, claiming that chocolate bunnies have been produced and wrapped in gold foil for many decades</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/business/2009/jun/11/chocolate-bunnies-trademark-dispute"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.guardian.co.uk/img/F2C77512-1DCD-4498-B145-EC1973EF65D4" alt="Lindt and Hauswirth chocolate rabbits" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/business/2009/jun/11/chocolate-bunnies-trademark-dispute"><P>The European court of justice will rule later today on the sticky question of whether a chocolate bunny can be trademarked.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/business/2009/jun/11/chocolate-bunnies-trademark-dispute">The issue has come before <A href="http://www.guardian.co.uk/business/europe">Europe</A>'s top court following a long battle between Switzerland's Lindt & Sprungli and fellow chocolate maker Hauswirth of Austria</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/business/2009/jun/11/chocolate-bunnies-trademark-dispute">With its red ribbon, small bell, prominent ears, squatting posture and delicate paws, Lindt's milk chocolate bunny is one of its flagship products</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/business/2009/jun/11/chocolate-bunnies-trademark-dispute"><P>Hauswirth, though, has refused to roll over. It disputes the validity of Lindt's trademark, claiming that chocolate bunnies have been produced and wrapped in gold foil for many decades. It also argues that making a rabbit-shaped piece of chocolate is such a technological challenge that it is inevitable that most will end up looking similar.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/637F9483-0A74-47D6-9AC4-57D56FECE5D4/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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