Google Quicker than CDC in Tracking Flu Outbreaks


	Google Quicker than CDC in Tracking Flu Outbreaks

mmcnatt

12-4-2008 1:12 PM

171 views

tags:

philanthropy, trends, google

mmcnatt says:

Love to see corporate power used for good...

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8064aaed-2217-4fe6-9cca-f7170b4c5ed9/635A3503-38D4-4A49-B2FC-15F7D7421099/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.pandia.com/sew/966-google-flu-trends.html" href="http://www.pandia.com/sew/966-google-flu-trends.html" style="font-size: 11px;">www.pandia.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.pandia.com/sew/966-google-flu-trends.html"><H2>Google Flu Trends</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.pandia.com/sew/966-google-flu-trends.html"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.pandia.com/img/EAC75A8F-E4D0-4D93-AFAF-ED2BFDF945A6" alt="Man in the cold" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.pandia.com/sew/966-google-flu-trends.html"><P><STRONG>Google Flu Trends, based on Internet search activity, predicts new outbreaks of flu in the US.</STRONG></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.pandia.com/sew/966-google-flu-trends.html"><P>A steady stream of new mutated flu viruses reach Europe and Northern America from Asia, leading to sore throats, runny noses and feverish days and nights, and there seems to be nothing we can do about it.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.pandia.com/sew/966-google-flu-trends.html"><P>Normally you would look to the medical field for a solution (there is not one yet), but now Google wants to use web search to help out.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.pandia.com/sew/966-google-flu-trends.html"><P><A href="http://www.newscientist.com/article/dn16013-when-the-world-catches-flu-google-sneezes-.html">New Scientist</A> reports that <A href="http://www.google.org/flutrends/">Google Flu Trends,</A> created by the company’s philanthropic arm, <A href="http://www.google.org/">Google.org</A>, provides daily estimates of the number of flu cases in the US.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.pandia.com/sew/966-google-flu-trends.html"><P>Google uses its database of internet search queries to do this. In short Google counts the number of queries related to flu symptoms and look for changes in the number of such searches. A surge in searches indicates that there is a new outbreak.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.pandia.com/sew/966-google-flu-trends.html"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.pandia.com/img/EBB4C70F-E882-4BB7-9CF3-7EF5E62CE424" alt="Google Flu Trends" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/635A3503-38D4-4A49-B2FC-15F7D7421099/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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