湖南卫视又一次走在了前面

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	湖南卫视又一次走在了前面

coolair

7-12-2007 4:23 AM

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思考, 互联网经济

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/1b144c5a-da4a-4a1b-8609-f774b58892e6/62DB58D8-D0EB-428E-B1D8-068D577ADCF7/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://chinese.wsj.com/gb/20070712/ffe141121.asp?source=rss" href="http://chinese.wsj.com/gb/20070712/ffe141121.asp?source=rss" style="font-size: 11px;">chinese.wsj.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://chinese.wsj.com/gb/20070712/ffe141121.asp?source=rss"><DIV>在中国，媒体购买者和年轻的足球运动员有一个共同之处：他们都希望能专门有一档电视节目来提高足球运动的受欢迎程度。</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://chinese.wsj.com/gb/20070712/ffe141121.asp?source=rss"><DIV>WPP Group的媒体购买部门群邑(GroupM)将在中国制作自己的电视真人秀，其合作者包括“美国偶像”的制片方RTL Group旗下机构FremantleMedia，体育媒体公司Kickworldwide以及国有媒体湖南电视台，这是模糊广告和媒体报导二者之间界限的最新尝试。《足球小子》(Soccer Prince)这档电视节目下月起将在省级电视台湖南卫视播放，该节目将从全国的年轻足球运动员中层层选拔出两位优胜者，这两人将获得到英超足球队埃弗顿(Everton)和博尔顿(Bolton Wanderers)训练一年的机会。</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://chinese.wsj.com/gb/20070712/ffe141121.asp?source=rss"><DIV>《足球小子》还将帮助群邑把在华业务扩展到广告购买和植入之外，中国目前与英国并列全球第三大广告市场，仅次于美国和日本。中国的广告客户与世界其他地方的商家一样，也希望通过方式创新来事半功倍地树立自己的品牌形像。</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://chinese.wsj.com/gb/20070712/ffe141121.asp?source=rss"><DIV>耐克公司(Nike)已经签约赞助《足球小子》，但群邑还在寻找冠名赞助商。记者没有联系到耐克的代表对此置评。</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/62DB58D8-D0EB-428E-B1D8-068D577ADCF7/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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