<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c660c7d6-2412-45fb-943d-6fbf639baccd/62C77A43-3F63-4303-B73F-475B300C8B68/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.andrewdaum.com/2008/03/03/guarantees-risks-and-a-fool/" href="http://www.andrewdaum.com/2008/03/03/guarantees-risks-and-a-fool/" style="font-size: 11px;">www.andrewdaum.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.andrewdaum.com/2008/03/03/guarantees-risks-and-a-fool/"><H1><A title="Permanent Link to Guarantees, Risks and a Fool" rel="bookmark" href="http://www.andrewdaum.com/2008/03/03/guarantees-risks-and-a-fool/">Guarantees, Risks and a Fool</A></H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.andrewdaum.com/2008/03/03/guarantees-risks-and-a-fool/"><P>One of my favorite all time books on marketing is "<B>Secret Formulas of the Wizard of Ads</B>". Like I have said in the past — don’t own it, get it (both of them).</p> <P>While checking my email this morning — it reminded me of something I read in the <B>Wizard of Ads</B>.<SPAN id="more-211"></SPAN></p> <P><B><I>"If you are not 100% totally satisfied — we will happily refund your money."</I></B></p> <P>This was the guarantee in the email I received. It went on to say that all I had to do was send them $1999.00 — if I did not have more traffic to my web site, then I could request a refund. They would "happily" give me my money back when I returned the program.</p> <P>Happily?… yea, I believe that. They may in fact refund my money, but I doubt they will do it "happily."</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.andrewdaum.com/2008/03/03/guarantees-risks-and-a-fool/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.andrewdaum.com/img/3DFEB730-DA16-44A9-8B76-42D7E3AC20D7" alt="guarantee1.gif" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.andrewdaum.com/2008/03/03/guarantees-risks-and-a-fool/"><P>"I’m sitting at a conference table when a client lays down a large check in front of me. He covers the check with his hand and says; <I><B>"If I give you this money, what can you guarantee me?"</B></I></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.andrewdaum.com/2008/03/03/guarantees-risks-and-a-fool/"><B>"I guarantee that you will never see this money again."</B></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.andrewdaum.com/2008/03/03/guarantees-risks-and-a-fool/"><P>What if they removed the risk?</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/62C77A43-3F63-4303-B73F-475B300C8B68/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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