<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/1dc656d9-c05b-400a-a455-5c015a093537/61987797-261F-4F92-BE89-93C21F8D0029/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingvox.com/archives/2007/05/14/study-brands-must-adapt-to-shifting-media-habits-of-users/" href="http://www.marketingvox.com/archives/2007/05/14/study-brands-must-adapt-to-shifting-media-habits-of-users/" style="font-size: 11px;">www.marketingvox.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/05/14/study-brands-must-adapt-to-shifting-media-habits-of-users/"><P>Broadband users now spend 48 percent (about one hour and 40 minutes) of their spare time online during a typical weekday. Some 54 percent (54 minutes) of that online time is spent accessing activities related to entertainment and communication, according to "Netpop | Play," a new report by research firm <A href="http://www.media-screen.com">Media-Screen</A>, MarketingCharts <A href="http://www.marketingcharts.com/topics/blogs/study-brands-must-adapt-to-shifting-media-habits-of-users-369/">writes</A>. <A id="more-29647"></A></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/05/14/study-brands-must-adapt-to-shifting-media-habits-of-users/"><P>"We have found that consumers, on a typical weekday, spend more than 40 percent of their time consuming media online. As more of the population goes online and there are more marketing channels, it will be imperative for the entertainment industry to know how to effectively allocate marketing and advertising dollars," said Josh Crandall, managing director of Media-Screen.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/05/14/study-brands-must-adapt-to-shifting-media-habits-of-users/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.marketingvox.com/img/80F2BCE8-6FBA-4D91-99E6-0C216E48B8C0" alt="media-screen-netpop-allocation-of-total-time-spent-online.jpg" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/61987797-261F-4F92-BE89-93C21F8D0029/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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