<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/6de40184-552c-483e-9fde-96e55248ece8/5FD7D849-D42D-4661-849A-2D983A120C70/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/study-marketers-can-buy-online-buzz-1002/" href="http://www.marketingcharts.com/interactive/study-marketers-can-buy-online-buzz-1002/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/study-marketers-can-buy-online-buzz-1002/"><P>A high level of blog interest, or online buzz, around new product launches is tightly linked to paid media spending, according to a new study by <A href="http://www.nielsen.com">The Nielsen Company</A> that analyzed blog buzz volume, ad spending, purchase intentions and actual product sales for newly launched consumer packaged goods (CPG). <A id="more-1002"></A></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/study-marketers-can-buy-online-buzz-1002/"><li style="margin-left:16px;padding-left: 0px;">On average, the top 10% of products with the most buzz spent nearly $20 million on paid media for the launch.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/study-marketers-can-buy-online-buzz-1002/"><li style="margin-left:16px;padding-left: 0px;">In contrast, the companies that generated the next 40% of blog buzz spent an average of $15 million.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/study-marketers-can-buy-online-buzz-1002/"><li style="margin-left:16px;padding-left: 0px;">Companies that generated the bottom 50% spent an average of only $5 million.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/study-marketers-can-buy-online-buzz-1002/"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.marketingcharts.com/img/1BCD34BC-846A-4266-B149-A994F8D05BA7" alt="nielsen-buzzmetrics-buzz-level-ad-spend-relationship.gif" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/5FD7D849-D42D-4661-849A-2D983A120C70/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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