Real Madrid Quantifies Beckham Sales Effect


	Real Madrid Quantifies Beckham Sales Effect

Forbes

7-7-2007 10:31 AM

693 views

tags:

soccer, beckham, real madrid

Forbes says:

Hard numbers to back the claims about Beckham's merchandising moxy. But the soccer star will have to shift an awful lot of LA Galaxy shirts to repay its investment in him.

1 Comment |

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7-9-2007 3:43 AM

ghiberti

I wonder what % will be sold in North America?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/aaca37c5-b7d7-4728-a955-4f74b18c58ec/5ECA22E5-F18F-405F-B8CA-FC5FECADECAD/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://news.bbc.co.uk/sport2/hi/football/europe/6280032.stm" href="http://news.bbc.co.uk/sport2/hi/football/europe/6280032.stm" style="font-size: 11px;">news.bbc.co.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.bbc.co.uk/sport2/hi/football/europe/6280032.stm"><FONT size="2"><B>Real Madrid made more than £300m during David Beckham's four years at the club.</B>
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<FONT size="2">Beckham, who is set to make his debut for LA Galaxy in the USA later in July, moved to Spain for £25m from Manchester United in 2003.
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<FONT size="2">And Madrid claim they sold one million shirts within the first six months of Beckham's arrival at the Bernabeu.
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<FONT size="2">"In four years that Beckham played in Madrid we generated more than £300m in commercial activities," marketing director Jose Sanchez told The Sun.
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<FONT size="2">"In the time that Beckham was here, profits from merchandising increased by 137%," he added.</FONT></P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/5ECA22E5-F18F-405F-B8CA-FC5FECADECAD/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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