Internet Strategy Essential Even for Offline Retail - Nielsen

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	Internet Strategy Essential Even for Offline Retail - Nielsen

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7-24-2008 9:39 AM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8158355e-d81f-4982-b652-bf6e60ee6045/5E517186-BB33-4365-A42D-889C2B366DA2/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/direct/internet-strategy-essential-even-for-offline-retail-nielsen-5362/nielsen-information-sources-ranked-by-consumer-electronics-purchasersjpg/" href="http://www.marketingcharts.com/direct/internet-strategy-essential-even-for-offline-retail-nielsen-5362/nielsen-information-sources-ranked-by-consumer-electronics-purchasersjpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/internet-strategy-essential-even-for-offline-retail-nielsen-5362/nielsen-information-sources-ranked-by-consumer-electronics-purchasersjpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/direct/internet-strategy-essential-even-for-offline-retail-nielsen-5362/">Internet Strategy Essential Even for Offline Retail - Nielsen</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/internet-strategy-essential-even-for-offline-retail-nielsen-5362/nielsen-information-sources-ranked-by-consumer-electronics-purchasersjpg/"><P>The web’s role is becoming integral for brick-and-mortar retailers, even for in-store purchases, <A href="http://www.nielsen-netratings.com/pr/pr_080722.pdf">according to</A> (pdf) a recent Nielsen Online survey, which found that among those who had recently made consumer electronics purchases in a store, 80% did so after first visiting the store’s website. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/internet-strategy-essential-even-for-offline-retail-nielsen-5362/nielsen-information-sources-ranked-by-consumer-electronics-purchasersjpg/"><P>Moreover, 53% purchased from the retailer on whose website they had spent the most time, Nielsen said.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/internet-strategy-essential-even-for-offline-retail-nielsen-5362/nielsen-information-sources-ranked-by-consumer-electronics-purchasersjpg/"><P>Among consumer electronics purchasers, 58% indicated that if they had only one channel in which to do product research prior to purchase, they would choose the internet, compared with only 25% that would choose to be able to do research in a physical store:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/internet-strategy-essential-even-for-offline-retail-nielsen-5362/nielsen-information-sources-ranked-by-consumer-electronics-purchasersjpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/2940A7AF-B4E1-429C-9B40-F8A78996DF4A" alt="nielsen-information-sources-ranked-by-consumer-electronics-purchasers.jpg" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/5E517186-BB33-4365-A42D-889C2B366DA2/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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