Jesus Gets A Makeover


	Jesus Gets A Makeover

Lauren Sherman

10-24-2008 10:08 AM

797 views

Lauren Sherman says:

WWD reports that a Swedish marketing guru has redesigned the New and Old Testaments, just in time for holiday gift giving. Wow.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/2ee98e6e-4df3-4c5a-86c6-c654bc49e0c0/5E12CC74-A035-44E8-ACF4-0A789E57A1E4/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.wwd.com/fashion-news/fashion-bible-1842714?src=nl/mornReport/20081024" href="http://www.wwd.com/fashion-news/fashion-bible-1842714?src=nl/mornReport/20081024" style="font-size: 11px;">www.wwd.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.wwd.com/fashion-news/fashion-bible-1842714?src=nl/mornReport/20081024">Just in time for the holidays, The Book — yes, that one — is getting a 
fashion-friendly makeover. <BR><BR>After retiring as chief executive officer of 
Euro RSCG Scandinavia, where he masterminded campaigns for Björn Borg’s clothing 
line and the Stockholm Fashion Fair, Dag Söderberg took on perhaps the ultimate 
marketing challenge: making religion chic. He repurposed the New and Old 
Testaments, under the “Bible Illuminated: The Book – New Testament” title, as 
photo-heavy glossies. The text is mixed with stock imagery, like a Nigerian 
animal slaughter and an Andy Warhol self-portrait. “The bible is a very powerful 
object,” said Söderberg,... </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/5E12CC74-A035-44E8-ACF4-0A789E57A1E4/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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