Worldwide Interactive Ad Budgets Growing


	Worldwide Interactive Ad Budgets Growing

fuordigital

7-29-2008 5:26 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a85a96cf-d9ce-41ca-958f-bb0179e3f501/5D5287AC-8145-4F38-B902-45B843A1BE14/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.ovrdrv.com/stats/labels/Advertising%20Spending.asp" href="http://www.ovrdrv.com/stats/labels/Advertising%20Spending.asp" style="font-size: 11px;">www.ovrdrv.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.ovrdrv.com/stats/labels/Advertising%20Spending.asp"><H1><A href="http://www.ovrdrv.com/stats/2008/06/interactive-media-share-of-ad-spend.asp">Interactive Media Share of Ad Spend Growing Worldwide</A></H1>
<DIV></DIV><DIV>According to a study by WPP's Group M, interactive media’s share of worldwide advertising expenditures is expected to hit 15% in 2009, up from only 6% four years ago. This comes as traditional media's share of ad spend continues to decline, making interactive media one of the only, and certainly the major, source of growth in overall advertising spending.</DIV><BR /><BR /><A href="http://www.ovrdrv.com/stats/uploaded_images/groupm-interactive-ad-spend-share-of-measured-media-by-region-2005-2009-775431.jpg"><IMG border="0" alt="" src="http://www.ovrdrv.com/stats/uploaded_images/groupm-interactive-ad-spend-share-of-measured-media-by-region-2005-2009-775420.jpg" /></A><DIV>The report also found that nearly 45% of 2007 interactive ad spending was display, which is expected to slightly decrease in favor of paid search advertising, which accounted for 38% in 2007.</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/5D5287AC-8145-4F38-B902-45B843A1BE14/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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