<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/88294979-3298-47b7-84a3-a44a125da90f/5D1C7B89-1010-4853-A6B1-2D4CC792468A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm" href="http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm" style="font-size: 11px;">individual.utoronto.ca</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm"><FONT size="4" face="Tahoma, Verdana, Arial, Helvetica, sans serif" color="#002163">What is the Meaning of The Medium is the Message?</FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm"><FONT size="2" face="Tahoma, Verdana, Arial, Helvetica, sans serif">"In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology." (McLuhan 7) Thus begins the classic work of Marshall McLuhan, <I><A href="http://www.gingkopress.com/_cata/_mclu/undemed.htm">Understanding Media</A></I>, in which he introduced the world to his enigmatic paradox, "<B>The medium is the message.</B>" But what does it mean? How can the medium be its own message?</FONT></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/5D1C7B89-1010-4853-A6B1-2D4CC792468A/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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