5 Big Brands Ruling Desktops


	5 Big Brands Ruling Desktops

rccgd

3-8-2007 12:11 AM

386 views

tags:

branding, marketing, apple, itunes, coke, campaign

rccgd says:

In branding and marketing products, Apple could be the new Coke. When fanboys are uttering lines from Apple's marketing campaign, like "it just works" or "it's sexy", it's likely that we'll see Apple products (computers) in more homes.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/251fc4f8-980c-4cff-804b-eb279ca51ebf/5D193CE0-5474-4A22-88F3-90B515B43C0E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.imediaconnection.com/content/13927.asp" href="http://www.imediaconnection.com/content/13927.asp" style="font-size: 11px;">www.imediaconnection.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/13927.asp"><DIV class="title-feature-article">5 Big Brands Ruling Desktops</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/13927.asp"><DIV id="chapter-title" class="title-chapter">Apple's iTunes</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/13927.asp"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.imediaconnection.com/img/B3513FBD-E102-4006-86CE-044FE9E83C98" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/13927.asp">And did you notice, no website? Well, you can go to the web for information about iTunes, but you have to download the BDA to buy.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/13927.asp">In fact, eMarketer recently reported that women ages 16 to 25 have voted iTunes their No. 5 favorite website</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/13927.asp">This "beat me or join me" attitude will almost certainly end up defining iTunes as either a fad or a trend. Remember, iTunes is only a few years old. We may end up looking back on it like synthesizers you wear like a guitar or women's suits with shoulder pads.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.imediaconnection.com/content/13927.asp"><li style="margin-left:16px;padding-left: 0px;">What need is your brand an extension of? Apple looked into the lives of its target users, found where help was needed and created a way to overcome those obstacles (real or perceived) first. As I mentioned, Nike leveraged the Apple BDA in a partnership, providing its customers hardware and software to complement the way they're already using a product.<BR /></LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/5D193CE0-5474-4A22-88F3-90B515B43C0E/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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