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Consumers give thumbs down to Israel's brand
arifsali
follow
2
12-3-2006 12:00 AM
373 views
tags:
israel
,
consumer
,
survey
arifsali
says:
Pocket books may be hurting now.
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a2806fca-6bf8-4abe-af03-8b40a1d6e63f/5CF29354-D42D-4FED-9A78-891FAC454A8B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.jpost.com/servlet/Satellite?pagename=JPost/JPArticle/ShowFull&cid=1164881803879" href="http://www.jpost.com/servlet/Satellite?pagename=JPost/JPArticle/ShowFull&cid=1164881803879" style="font-size: 11px;">www.jpost.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.jpost.com/servlet/Satellite?pagename=JPost/JPArticle/ShowFull&cid=1164881803879"><SPAN class="articleHead">Consumers give thumbs down to Israel's brand</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.jpost.com/servlet/Satellite?pagename=JPost/JPArticle/ShowFull&cid=1164881803879"><P>It could take Israel 30 years to change its brand image, after it placed last in a study of 36 countries, one of the leaders in the field of nation branding warned Saturday. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.jpost.com/servlet/Satellite?pagename=JPost/JPArticle/ShowFull&cid=1164881803879"><P>Simon Anholt spoke with <I>The Jerusalem Post</I> on the heels of a recent survey he released in which 25,000 consumers were asked to rank 36 countries on issues of tourism, exports, governance, investment, immigration, cultural heritage and people. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.jpost.com/servlet/Satellite?pagename=JPost/JPArticle/ShowFull&cid=1164881803879"><P>According to the study, known as the Nation Brands Index, which has been published four times a year since 2005, "Israel's brand is, by a considerable margin, the most negative we have ever measured in the NBI, and comes in at the bottom of the ranking on almost every question." </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.jpost.com/servlet/Satellite?pagename=JPost/JPArticle/ShowFull&cid=1164881803879"><P>Israel is not typically included in the survey, which looks at such as places as the US, Germany, Mexico, South Korea, China and Singapore. Britain came in first in the survey and the US was ninth. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/5CF29354-D42D-4FED-9A78-891FAC454A8B/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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