Even though this post from TC is rather rosy, and the response over at CenterNetworks is a little harsh, I'm going to come down right in the middle here and say that texty has a fighting chance ... albeit a very small one.

The idea of creating content and being able to embed and manage it using a central system is very interesting. But as CN points out, many lame platforms like MySpace won't allow embeddable code and as more old media invests in new media we might see that trend increase. If you avoid the MySpace like you should, then texty could work for you and the popularity of embeddable widgets is booming right now.