"Packaging Girlhood" - marketing to preteen girls

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	"Packaging Girlhood" - marketing to preteen girls

enbar

8-10-2006 11:00 AM

3236 views

tags:

parenting, journalism

enbar says:

The authors, Lamb and Brown, have a new book out called "Packaging Girlhood."

1 Comment |

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8-10-2006 6:12 PM

teajay1111

Man, oh, man am I frightened about the world my daught is growing up in. It seems that marketeres have no shame...

At a time when daughters could be developing skills, talents, and
interests that will serve them well their whole life, they are being
enticed into a dream of specialness through pop stardom and sexual
objectivity. While fantasies of fame and fortune are typical and
harmless at this age, the investment into a lifestyle that focuses on
getting attention and power through looking good and attracting boys
can be all too harmful.

Aren't there better ways to spend time and money??

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3300ec31-5316-48a2-bfc9-8486afa2b220/5CA66FFA-EDF1-4EC3-8613-B8C603695C41/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.csmonitor.com/2006/0810/p09s01-coop.html" href="http://www.csmonitor.com/2006/0810/p09s01-coop.html" style="font-size: 11px;">www.csmonitor.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.csmonitor.com/2006/0810/p09s01-coop.html"><H1 class="headline">Isn't she special? Packaging girlhood.</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.csmonitor.com/2006/0810/p09s01-coop.html"><SPAN class="byline">By Sharon Lamb and Lyn Mikel Brown</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.csmonitor.com/2006/0810/p09s01-coop.html"><SPAN class="text">In just a hop, skip, and a jump, marketers have moved your daughter out of girly innocence into a teen life, all before she hits the tender age of 8. But what is she really being sold? A packaged version of what it means to be a girl that promises her she'll feel "special" if she conforms to being a cute, "hott" little shopper.</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.csmonitor.com/2006/0810/p09s01-coop.html"><P class="text">We are aware that early adolescence is a time in life when girls begin to openly challenge their parents as well as tune them out, believing that older girls have much more to teach them. But "girl power" continues to be presented to them without any real references to women of power, such as business executives, politicians, and professional athletes (save for a few). Instead, power means being a teenager and doing the same things that older girls are doing, such as shopping and dating.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/5CA66FFA-EDF1-4EC3-8613-B8C603695C41/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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