What is 'Quality Score' and how is it calculated?


	What is 'Quality Score' and how is it calculated?

petrosianii

7-13-2009 9:29 AM

52 views

tags:

quality score, adwords, google ads

petrosianii says:

Basics of how Google calculates Quality Score

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/10787a0d-db29-4b94-985b-1a9985cacd39/5C5D8C45-EC07-4EC3-B06C-24A80A97413A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://adwords.google.com/support/bin/answer.py?hl=en&answer=10215" href="http://adwords.google.com/support/bin/answer.py?hl=en&answer=10215" style="font-size: 11px;">adwords.google.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adwords.google.com/support/bin/answer.py?hl=en&answer=10215"><H2 class="answer_title">What is 'Quality Score' and how is it calculated?</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adwords.google.com/support/bin/answer.py?hl=en&answer=10215"><DIV class="summaryBox">The AdWords system calculates a 'Quality Score' for each of your keywords. It looks at
a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. A
keyword's Quality Score updates frequently and is closely related to its performance. In general, a high Quality
Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://adwords.google.com/support/bin/answer.py?hl=en&answer=10215"><UL>
<li style="margin-left:16px;padding-left: 0px;">influencing your keywords' <A href="http://adwords.google.com/support/bin/answer.py?answer=6297">actual cost-per-clicks (CPCs)</A>
</LI><li style="margin-left:16px;padding-left: 0px;">estimating the <A href="http://adwords.google.com/support/bin/answer.py?answer=105665">first page bids</A> that you see in your account
</LI><li style="margin-left:16px;padding-left: 0px;">determining if a keyword is eligible to enter the ad auction that occurs when a user enters a search query
</LI><li style="margin-left:16px;padding-left: 0px;">affecting how high your <A href="http://adwords.google.com/support/bin/answer.py?answer=6111">ad will be ranked</A></LI></UL></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/5C5D8C45-EC07-4EC3-B06C-24A80A97413A/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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