Antiviral Videos | Clipmarks


	Antiviral Videos

localreach

8-7-2008 7:30 PM

185 views

tags:

viral marketing, video, webtv

localreach says:

Interesting comments for you from Linkedin question about why companies think they can get away with "making viral videos"....

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/01f0ccca-c5e8-4617-84be-875be04c897c/5BC3EE89-D917-4FDF-A57D-0278CA299262/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.linkedin.com/answers?viewQuestion=&questionID=290842&askerID=1628810" href="http://www.linkedin.com/answers?viewQuestion=&questionID=290842&askerID=1628810" style="font-size: 11px;">www.linkedin.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.linkedin.com/answers?viewQuestion=&questionID=290842&askerID=1628810"><H1>Why are businesses still making antiviral videos and expecting viral results?</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.linkedin.com/answers?viewQuestion=&questionID=290842&askerID=1628810"><P><DIV>
          Can you really "make" a video go viral?  Isn't it the community that ultimately decides what goes viral.  A business can create something that may qualify as viral worthy, but unless people share the video, it doesn't matter.  
</DIV>
I think the key is creating story about a business or brand that resonates with an audience, but some of that is still trial and error.
    </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.linkedin.com/answers?viewQuestion=&questionID=290842&askerID=1628810"><P class="message-from">Messages from Miguel Cano (1):</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.linkedin.com/answers?viewQuestion=&questionID=290842&askerID=1628810"><P>
          It's not just with video but with the web in general.  We're what, 10+ years into this whole innernets thing and lots of marketing people still don't understand if you want to broadcast the SOS on the web, the message will be ignored.  Create something interesting and human and it has a much better chance to resonate with people even if it is not a huge viral success.
    </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.linkedin.com/answers?viewQuestion=&questionID=290842&askerID=1628810"><H3><A title="View Brett's profile" class="fn" href="http://www.linkedin.com/profile?viewProfile=&key=5912212&authToken=41Sb&authType=name&goback=%2Eavq_290842_1628810_0_*2">Brett Scarlett</A></H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.linkedin.com/answers?viewQuestion=&questionID=290842&askerID=1628810"><H3><A title="View Miguel's profile" class="fn" href="http://www.linkedin.com/profile?viewProfile=&key=12469043&authToken=00Ak&authType=name&goback=%2Eavq_290842_1628810_0_*2">Miguel Cano</A></H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.linkedin.com/answers?viewQuestion=&questionID=290842&askerID=1628810"><H3><A title="View Adam's profile" class="fn" href="http://www.linkedin.com/profile?viewProfile=&key=85466&authToken=LIpj&authType=name&goback=%2Eavq_290842_1628810_0_*2">Adam Jewell</A></H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.linkedin.com/answers?viewQuestion=&questionID=290842&askerID=1628810"><H3><A title="View Allen's profile" class="fn" href="http://www.linkedin.com/profile?viewProfile=&key=18690347&authToken=HwBO&authType=name&goback=%2Eavq_290842_1628810_0_*2">Allen Laudenslager</A></H3></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/5BC3EE89-D917-4FDF-A57D-0278CA299262/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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