Une étape de plus pour google

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	Une étape de plus pour google

pidudu

10-16-2008 1:09 PM

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pub, ad, google, tv

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c6d26527-1296-4ea1-80ca-0316509fe7bf/57D034F3-468C-42E7-AFE2-0E6F0122972E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.mediapost.com/publications/?fa=Articles.san&s=92774&Nid=48389&p=932022" href="http://www.mediapost.com/publications/?fa=Articles.san&s=92774&Nid=48389&p=932022" style="font-size: 11px;">www.mediapost.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.san&s=92774&Nid=48389&p=932022">In a move that will embed its new TV ad buying system far deeper into the way some big agencies process media buys, Google this morning announced a deal that will seamlessly integrate data from its Google TV Ads platform into CoreDirect, a system used by some of Madison Avenue's biggest shops - including Carat, Mindshare, Omnicom Media Group, and Zenith Media - to handle their direct response television advertising buys. <P class="articleText">
The deal is significant, because it will make it far easier for agencies and direct response marketers to plan, buy and evaluate the performance of TV ads purchased through the Google TV Ads system, creating the kind of seamless flow of so-called "performance" data that to date has only been available via search ads through systems like Google's AdSense system.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/57D034F3-468C-42E7-AFE2-0E6F0122972E/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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