Blogging Your Way To the Top of the Charts


	Blogging Your Way To the Top of the Charts

finifinito

2-9-2008 4:45 PM

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tags:

music business 2.0, blogs, social networking, social bookmarking

finifinito says:

The idea that "online chatter" leads to increased album sales has been a long held belief by some of us in the music business, but until now a definitive study to determine if that meme was true had not taken place. Turns out the digirati were right according to this article.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/59df3dee-c04a-4f24-ba00-cf0547d39290/57437667-E477-4BC4-8AC6-D5F6C3565E6A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://arstechnica.com/news.ars/post/20080209-blog-social-network-buzz-correlates-to-better-album-sales.html" href="http://arstechnica.com/news.ars/post/20080209-blog-social-network-buzz-correlates-to-better-album-sales.html" style="font-size: 11px;">arstechnica.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://arstechnica.com/news.ars/post/20080209-blog-social-network-buzz-correlates-to-better-album-sales.html">
The amount of online "chatter" about an upcoming album release directly correlates to higher physical album sales, according to two researchers with New York University's Stern business school. Professor Vasant Dhar and former student Elaine Chang observed the trends of 108 albums released during the first two months of 2007 to see how different outside elements affected (or predicted) sales once the albums became available and found that all of them had some effect or another. But certain elements of online chatter—namely blogs and social networks—seemed to be fairly accurate predictors of future success.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/57437667-E477-4BC4-8AC6-D5F6C3565E6A/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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