The 90:9:1 rule of consumer generated content

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	The 90:9:1 rule of consumer generated content

ONE Research

4-25-2007 1:52 AM

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user generated content

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/25d539b5-920a-4bda-b058-a846c2ee9c38/570D8A86-C241-4BE3-B72A-F875F156D433/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://mail.google.com/mail/?view=page&name=gp&ver=sh3fib53pgpk" href="http://mail.google.com/mail/?view=page&name=gp&ver=sh3fib53pgpk" style="font-size: 11px;">mail.google.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mail.google.com/mail/?view=page&name=gp&ver=sh3fib53pgpk"><SELECT id="ctam"><OPTION id="mac">More actions...</OPTION><OPTION id="" value="ur">   Mark as unread</OPTION><OPTION id="" value="st">   Add star</OPTION><OPTION id="" value="ce">   Create Event</OPTION><OPTION disabled="" id="nm">--------</OPTION><OPTION disabled="" id="al">Apply label:</OPTION><OPTION id="" value="ac__Diary">   _Diary</OPTION><OPTION id="" value="ac__Vault">   _Vault</OPTION><OPTION id="" value="ac_Bert personal">   Bert personal</OPTION><OPTION id="" value="ac_Biodiesel">   Biodiesel</OPTION><OPTION id="" value="ac_CloClan">   CloClan</OPTION><OPTION id="" value="ac_Daskalides">   Daskalides</OPTION><OPTION id="" value="ac_eBay">   eBay</OPTION><OPTION id="" value="ac_Feestroute">   Feestroute</OPTION><OPTION id="" value="ac_IAB">   IAB</OPTION><OPTION id="" value="ac_Information">   Information</OPTION><OPTION id="" value="ac_JCI">   JCI</OPTION><OPTION id="" value="ac_jobclips">   jobclips</OPTION><OPTION id="" value="ac_MIX07">   MIX07</OPTION><OPTION id="" value="ac_Old:15YEARS">   Old:15YEARS</OPTION><OPTION id="" value="ac_Old:Eurostar">   Old:Eurostar</OPTION><OPTION id="" value="ac_Old:Hypervision">   Old:Hypervision</OPTION><OPTION id="" value="ac_ONE">   ONE</OPTION><OPTION id="" value="ac_P:Agfa">   P:Agfa</OPTION><OPTION id="" value="ac_P:Aristo Music">   P:Aristo Music</OPTION><OPTION id="" value="ac_P:Azur">   P:Azur</OPTION><OPTION id="" value="ac_P:Blog">   P:Blog</OPTION><OPTION id="" value="ac_P:BonbonChocolat">   P:BonbonChocolat</OPTION><OPTION id="" value="ac_P:BussDev">   P:BussDev</OPTION><OPTION id="" value="ac_P:Gameloop">   P:Gameloop</OPTION><OPTION id="" value="ac_P:Great Grapes">   P:Great Grapes</OPTION><OPTION id="" value="ac_P:Guido">   P:Guido</OPTION><OPTION id="" value="ac_P:Home">   P:Home</OPTION><OPTION id="" value="ac_P:Jobat">   P:Jobat</OPTION><OPTION id="" value="ac_P:ONEmarketing">   P:ONEmarketing</OPTION><OPTION id="" value="ac_P:Overtoom">   P:Overtoom</OPTION><OPTION id="" value="ac_P:Verse vis">   P:Verse vis</OPTION><OPTION id="" value="ac_P:WP">   P:WP</OPTION><OPTION id="" value="ac_Powered by You">   Powered by You</OPTION><OPTION id="" value="ac_PP:BAT">   PP:BAT</OPTION><OPTION id="" value="ac_PP:BMI">   PP:BMI</OPTION><OPTION id="" value="ac_PP:BPT">   PP:BPT</OPTION><OPTION id="" value="ac_PP:Dectel">   PP:Dectel</OPTION><OPTION id="" value="ac_PP:Douwe Egberts">   PP:Douwe Egberts</OPTION><OPTION id="" value="ac_PP:Nike">   PP:Nike</OPTION><OPTION id="" value="ac_PP:PH Golf">   PP:PH Golf</OPTION><OPTION id="" value="ac_Quentris">   Quentris</OPTION><OPTION id="" value="ac_S:Action">   S:Action</OPTION><OPTION id="" value="ac_S:Finished">   S:Finished</OPTION><OPTION id="" value="ac_S:Next Action">   S:Next Action</OPTION><OPTION id="" value="ac_S:Some Day">   S:Some Day</OPTION><OPTION id="" value="ac_S:To Anke">   S:To Anke</OPTION><OPTION id="" value="ac_S:To Client">   S:To Client</OPTION><OPTION id="" value="ac_S:To Iki">   S:To Iki</OPTION><OPTION id="" value="ac_S:To Jade">   S:To Jade</OPTION><OPTION id="" value="ac_S:Waiting On">   S:Waiting On</OPTION><OPTION id="" value="ac_Samsonite">   Samsonite</OPTION><OPTION id="" value="ac_SharedXpertise">   SharedXpertise</OPTION><OPTION id="" value="ac_Staples">   Staples</OPTION><OPTION id="" value="ac_Tyco">   Tyco</OPTION><OPTION id="" value="ac_Vittel">   Vittel</OPTION><OPTION id="" value="ac_WeekendLonden">   WeekendLonden</OPTION><OPTION id="" value="ac_Western Point">   Western Point</OPTION><OPTION id="" value="ac_WindowsVista - second life">   WindowsVista - second life</OPTION><OPTION id="" value="ac_Z_Callebaut">   Z_Callebaut</OPTION><OPTION value="new" id="nl">   New label...</OPTION></SELECT></blockquote><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content7.clipmarks.com/images/clip-icon.gif" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.jaffejuice.com/2007/04/the_new_produce.html" href="http://www.jaffejuice.com/2007/04/the_new_produce.html" style="font-size: 11px;">www.jaffejuice.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.jaffejuice.com/2007/04/the_new_produce.html"><P>Jakob Nielsen talks about the 90:9:1 rule, often referred to as <A href="http://www.jaffejuice.com/2006/05/the_1_rule.html">the 1% rule</A> which, put simply states that 1% of visitors or consumers will be responsible for the vast majority of content created. A good example is Wikipedia, where 1.8% of its users are responsible for over 72% of articles generated.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/570D8A86-C241-4BE3-B72A-F875F156D433/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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