Twitter Quote: Create a Brand People Talk About

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	Twitter Quote: Create a Brand People Talk About

iCoastal Net Designs

6-3-2009 11:44 AM

101 views

tags:

twitter, social media

iCoastal Net Designs says:

Quote speaks for itself. Engagement. (Ignoring the implication of an A-B company talking into up with [possibly] underage audience.

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Peter Wijk, senior director-global tequilas at Beam, said Twitter is a perfect fit with Beam's word-of-mouth-driven approach to brand marketing, which puts the company's entire marketing budget in the service of creating chatter about its brands. "We want to have brands people want to talk about, and social media is an excellent way to start a dialogue," he said.
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