Online advertising spending in European markets


	Online advertising spending in European markets

alexpapa

3-10-2008 11:26 AM

118 views

alexpapa says:

Interesting figures of spend per head in various European markets with a couple of trends that are worth trying to analyze further.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/885814e4-2546-4743-8130-862a3ecbf1f9/54641A87-B1E3-432F-B2B5-2C912B37E9A0/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.dmconfidential.com/blogs/column/Marketing/1360/" href="http://www.dmconfidential.com/blogs/column/Marketing/1360/" style="font-size: 11px;">www.dmconfidential.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmconfidential.com/blogs/column/Marketing/1360/">According to a recent study titled "Pan-European Online Advertising Spend" conducted b</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmconfidential.com/blogs/column/Marketing/1360/">y the Interactive Advertising Bureau (IAB) Europe, $10.08 billion was spent in online advertising in the 13 countries included in the IAB Europe network in 2006.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmconfidential.com/blogs/column/Marketing/1360/">Spending in the U.K. accounted for 39% of total European online ad spending. Germany took in 22% of that share, while France received 15%. The Netherlands received 7% of the total European online ad spend, and Italy received a 6% share.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.dmconfidential.com/blogs/column/Marketing/1360/">In 2006 online advertisers spent $122.01 per Web user in the U.K., which was above and beyond the $89.56 spent per Internet user in France. In 2007 this figure is expected to reach $146.80 per user in the U.K., and by 2010 eMarketer expects the number to jump to $216.69 per user. In contrast, by 2010 eMarketer expects advertisers to spend only $10.47 per user in Italy, $14.61 per user in Germany, $14.83 per user in Spain, and $135.94 per user in France</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/54641A87-B1E3-432F-B2B5-2C912B37E9A0/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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