Is interesting that if the little one is running late, a parent can either call the Coco-Secom operation center or send an e-mail to trace the child. Within 30 to 40 seconds, a subscriber will get a map marking the location of the child. For an additional cost of $82 per request, security guards can be dispatched to the location to retrieve the child. So far, the Coco-Secom service has attracted 135,000 subscribers.