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TV and radio most heavily used media on average day, but consumers "not very focused" while engaging
fuordigital
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7-12-2007 10:51 PM
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tags:
traditional media usage
,
online media usage
,
tv media
,
radio media
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a82291eb-1087-4e82-beb4-3c6e4617d3e7/53BCE7FA-9097-42CF-9872-DEF613D15ED5/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingvox.com/archives/2007/06/26/mris-mediaday-measures-daily-media-usage-focus-and-multitasking/" href="http://www.marketingvox.com/archives/2007/06/26/mris-mediaday-measures-daily-media-usage-focus-and-multitasking/" style="font-size: 11px;">www.marketingvox.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/06/26/mris-mediaday-measures-daily-media-usage-focus-and-multitasking/"><P>Mediamark Research, Inc. (<A href="http://www.mediamark.com">MRI</A>) today released its MediaDay study, which details the daily media usage of American consumers - including when they use particular media, where they are when they use them, what else they are doing at the time and how engaged they are with each medium, <A href="http://www.marketingcharts.com/television/mris-mediaday-measures-daily-media-usage-focus-and-multitasking-772/">writes</A> MarketingCharts. <A id="more-30889"></A></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/06/26/mris-mediaday-measures-daily-media-usage-focus-and-multitasking/"><P>Top-line results show that TV and radio are the most heavily used media on an average day; fewer consumers, however, report they were "very focused" when using these media when compared with the number who said they were "very focused" when online or reading magazines or newspapers.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/53BCE7FA-9097-42CF-9872-DEF613D15ED5/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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