<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/84f38709-6f97-43e8-9c31-e59c225106e4/53AFECD2-5F5A-4402-8685-097663697528/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.thedieline.com/blog/2009/03/advertising-is-dead-long-live-packaging.html" href="http://www.thedieline.com/blog/2009/03/advertising-is-dead-long-live-packaging.html" style="font-size: 11px;">www.thedieline.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/03/advertising-is-dead-long-live-packaging.html"><H3 class="entry-header">Advertising is Dead. Long Live Packaging.</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/03/advertising-is-dead-long-live-packaging.html"><P>It’s no secret that most conventional advertising isn’t cutting it. When marketers think about how to allocate their budgets, maybe they ought to be spending less on advertising. Why not take those dollars that aren’t going to be spent on advertising, and invest them in packaging instead? </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/03/advertising-is-dead-long-live-packaging.html"><P><DIV>The rationale for this argument is simple. With consumers increasingly tuning out of mainstream media channels and tuning into their iPods, mobile phones and social networks instead, most advertising is going to a dead letter office. At the same time, consumerism continues to flourish. Shopping is a pastime for many Americans and a team sport for Tweens, teens and young adults.</DIV> We are experiencing a downturn in the economy and tighter wallets due to substantial rises in living expenses. While softer at present, consumer sales will rebound just as soon as the economy shows signs of picking up again. We ought to get ready for that—now. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/53AFECD2-5F5A-4402-8685-097663697528/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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