Mobile Phone Marketing Ads Might Work with Teens


	Mobile Phone Marketing Ads Might Work with Teens

fuordigital

9-24-2008 8:56 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/26b302ee-340d-441d-9e67-9d0c87007762/5342AD46-4787-455D-9AFE-7DC1BF5889B1/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.emarketer.com/Article.aspx?id=1006571" href="http://www.emarketer.com/Article.aspx?id=1006571" style="font-size: 11px;">www.emarketer.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006571"><H1><SPAN class="big_red_text_multiline" id="lblTitle">Mobile Ads Might Work with Teens </SPAN></H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006571"><DIV>Nearly one-half of teen mobile phone users in the US said they would be at least somewhat interested in accepting mobile ads, as long as they got something in return, according to a September 2008 study conducted by <A target="blank" href="http://www.harrisinteractive.com/">Harris Interactive</A> for mobile trade group <A target="blank" href="http://www.ctia.org/">CTIA</A>.
</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006571"><P>Harris surveyed mobile users ages 13 to 19, and found that more than one-half of respondents were not interested in mobile ads, even in exchange for some type of incentive. Incentives are likely to be part of many mobile ad campaigns, because a majority of users are opposed to mobile marketing in general. 
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006571"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.emarketer.com/img/39B113BE-BF0C-4C64-B297-E7250ED793CD" alt="Interest Among US Teen Mobile Phone Users in Receiving Mobile Advertising in Exchange for Incentives, July 2008 (% of respondents)" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006571"><P>For the past three years, <A target="blank" href="http://www.synovate.com/">Synovate</A> has surveyed mobile phone users in the US on behalf of the <A target="blank" href="http://www.mmaglobal.com/">Mobile Marketing Association</A>. Each year, at least three-quarters of respondents said they were not interested in mobile marketing.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006571"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.emarketer.com/img/FDE802B2-7720-4A92-8032-D2E41351DB6B" alt="Interest in Mobile Marketing among US Mobile Phone Users, 2005, 2006 & 2007 (% of respondents)" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006571">And a full 71% of teens ages 12 to 17 surveyed by the <A target="blank" href="http://www.pewinternet.org/">Pew Internet & American Life Project</A> and the <A target="blank" href="http://www.writingcommission.org/">National Commission on Writing</A></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006571">said they had mobile phones. 
</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/5342AD46-4787-455D-9AFE-7DC1BF5889B1/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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