This is your brain on Advertising.


	This is your brain on Advertising.

pokkets

11-21-2007 5:28 AM

528 views

tags:

brain, advertising, neuromarketing, response, marketeers

pokkets says:

Now they can really tell what people think of their ads.

1 Comment |

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11-21-2007 12:30 PM

pibita

This sounds really freaky

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color:#996633;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/7682c438-91ee-4e7a-b8c7-4d3e63d48de3/5340698A-24B5-48BE-B17C-96794A9ADDFC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.mindpowernews.com/BrainOnAdvertising.htm" href="http://www.mindpowernews.com/BrainOnAdvertising.htm" style="font-size: 11px;">www.mindpowernews.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mindpowernews.com/BrainOnAdvertising.htm"><P><FONT size="2" face="Verdana, Arial, Helvetica, sans-serif"><FONT size="2" face="Verdana, Arial, Helvetica, sans-serif"> 
        <FONT size="3"><I>Neuromarketers use sophisticated brain-imaging technology 
        to test consumer response and help clients fine-tune their strategies</I></FONT></FONT></FONT></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mindpowernews.com/BrainOnAdvertising.htm"><P><FONT size="2" face="Verdana, Arial, Helvetica, sans-serif"><STRONG><FONT face="Georgia, Times New Roman, Times, serif"><B>By 
        Amber Haq
Source</B></FONT></STRONG></FONT><B><FONT size="2" face="Georgia, Times New Roman, Times, serif"><STRONG>: 
        <A target="_blank" href="http://www.businessweek.com/globalbiz/content/oct2007/gb2007108_286282.htm?chan=top%2Bnews_top%2Bnews%2Bindex_global%2Bbusiness">Business 
        Week </A></STRONG></FONT></B><FONT size="2" face="Verdana, Arial, Helvetica, sans-serif"><STRONG>
</STRONG></FONT></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mindpowernews.com/BrainOnAdvertising.htm"><FONT size="2" face="Verdana, Arial, Helvetica, sans-serif">Do you ever 
        get the creepy feeling that advertisers know how to put a lump in your 
        throat, inspire subconscious brand loyalty, or make your mouth water? 
        Just wait: It could get worse. An emerging technique called neuromarketing 
        that uses brain scans to measure human response to promotional messages 
        is starting to catch on in Europe—and soon ads may become even more 
        effective at prompting you to pull out your wallet.</FONT></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mindpowernews.com/BrainOnAdvertising.htm"><DIV>Orwellian, 
        perhaps. But for companies looking to fine-tune their promotions and boost 
        sales, neuromarketing offers the enticing prospect of a quantitative way 
        to test the subconscious effectiveness of ads, jingles, and logos before 
        spending big bucks on media placements. That's a godsend for marketers 
        wary of the sometimes unreliable results of focus groups and other field 
        testing.</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/5340698A-24B5-48BE-B17C-96794A9ADDFC/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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