<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/e7f40eda-21e2-49a5-9364-830a1f214d24/508A2E5C-3E14-4793-8877-92DB4DB43DFF/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blog.inc.com/archives/2008/01/31/following_the_virtual_crowds.html?partner=rss" href="http://blog.inc.com/archives/2008/01/31/following_the_virtual_crowds.html?partner=rss" style="font-size: 11px;">blog.inc.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.inc.com/archives/2008/01/31/following_the_virtual_crowds.html?partner=rss"><H1>Following the (Virtual) Crowds</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.inc.com/archives/2008/01/31/following_the_virtual_crowds.html?partner=rss"><P class="posted">Posted by Max Chafkin at <A href="http://blog.inc.com/archives/2008/01/31/following_the_virtual_crowds.html"> 5:11 PM</A></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.inc.com/archives/2008/01/31/following_the_virtual_crowds.html?partner=rss"><P>This month’s cover package, “<A href="http://www.inc.com/magazine/20080201/index.html">The New Basics of Marketing</A>,” went live on Inc.com yesterday. As the title suggests it’s a comprehensive guide to what’s new in online marketing—covering everything from social networks to text message advertising. In putting together the package, we frequently wrestled with this question: How much technology is too much? Which technologies are worth considering, and which ones should be left to the futurists, bloggers, and your children?</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.inc.com/archives/2008/01/31/following_the_virtual_crowds.html?partner=rss"><P>Should every CEO of every company spend the next few months building up a presence on Tubearoo, WikiHow, Furl and the 47 other must have networks on the list? Probably not. But, as we wrote in this month’s issue, every company should at least understand what social networks are all about. <A href="http://www.inc.com/magazine/20080201/ready-to-join-the-party.html">Read our story</A> to find out why and then check out <A href="http://www.inc.com/magazine/20080201/up-and-down-the-social-register.html">this sidebar </A>for a guide to advertising on a handful of the top networks.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/508A2E5C-3E14-4793-8877-92DB4DB43DFF/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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