Loss Aversion | Clipmarks


	Loss Aversion

balthazarus

10-30-2008 5:40 AM

331 views

tags:

economy, psychology, neuroscience

balthazarus says:

Very interesting read.
"In our distant past, this was an important survival mechanism, since it allowed us to protect each other from predators."

The concept of loss aversion is escorting human everywhere. the prospect of losing is terrifying the human and overclouds the sense of adventure and game.

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if that assumption is wrong, as seems to be the case right now?</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.canada.com/vancouversun/news/story.html?id=69d777c4-03e1-44db-a2ee-3c928eec62c8&p=1">phenomenon known as loss aversion</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.canada.com/vancouversun/news/story.html?id=69d777c4-03e1-44db-a2ee-3c928eec62c8&p=1">tells us that people are much more concerned with avoiding losses than they are 
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