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Testosterone drives men to buy fast cars
Socratoad
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10-16-2009 10:07 AM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/7c297977-a957-4628-ad4c-6bd72f2db626/5037EB36-113C-4B3C-8EA7-EAD6D1EB80EF/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.cbc.ca/canada/british-columbia/story/2009/10/14/study-testosterone-cars.html?ref=rss&loomia_si=t0:a16:g25:r2:c0:b28331948" href="http://www.cbc.ca/canada/british-columbia/story/2009/10/14/study-testosterone-cars.html?ref=rss&loomia_si=t0:a16:g25:r2:c0:b28331948" style="font-size: 11px;">www.cbc.ca</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cbc.ca/canada/british-columbia/story/2009/10/14/study-testosterone-cars.html?ref=rss&loomia_si=t0:a16:g25:r2:c0:b28331948"><P><SPAN class="photo left"><IMG alt="Men's testosterone levels rose when they drove a Porsche." src="http://www.cbc.ca/gfx/images/news/photos/2009/10/14/mtl-porsche.jpg" /><EM>Men's testosterone levels rose when they drove a Porsche.</EM> <EM class="credit">(CBC)</EM></SPAN>Testosterone is what drives men's desire to own fast cars, according to a study published in the journal Organizational Behaviour and Human Decision Processes.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cbc.ca/canada/british-columbia/story/2009/10/14/study-testosterone-cars.html?ref=rss&loomia_si=t0:a16:g25:r2:c0:b28331948"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.cbc.ca/img/EF576D19-AE39-4417-9E4C-902CAF5ABD97" alt="Men's testosterone levels rose when they drove a Porsche." /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cbc.ca/canada/british-columbia/story/2009/10/14/study-testosterone-cars.html?ref=rss&loomia_si=t0:a16:g25:r2:c0:b28331948"><P>Researchers at Concordia University's John Molson School of Business in Montreal took 39 willing young men and let them take a cruise in a $150,000 Porsche 911 Carrera Cabriolet.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cbc.ca/canada/british-columbia/story/2009/10/14/study-testosterone-cars.html?ref=rss&loomia_si=t0:a16:g25:r2:c0:b28331948"><P>The men were then asked to drive a 16-year-old Toyota Camry.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cbc.ca/canada/british-columbia/story/2009/10/14/study-testosterone-cars.html?ref=rss&loomia_si=t0:a16:g25:r2:c0:b28331948"><P>They drove each vehicle once on a busy street where they would be seen by women, and then again on a quiet road.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cbc.ca/canada/british-columbia/story/2009/10/14/study-testosterone-cars.html?ref=rss&loomia_si=t0:a16:g25:r2:c0:b28331948"><P>After one hour, the men's saliva was tested for testosterone.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cbc.ca/canada/british-columbia/story/2009/10/14/study-testosterone-cars.html?ref=rss&loomia_si=t0:a16:g25:r2:c0:b28331948"><P>The researchers found that in the sedan, the men's hormone levels remained low, but in the sports car, testosterone levels stayed high — with or without an audience.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cbc.ca/canada/british-columbia/story/2009/10/14/study-testosterone-cars.html?ref=rss&loomia_si=t0:a16:g25:r2:c0:b28331948"><P>"In other words, just put a guy in a Porsche, and his testosterone levels shoot up, whether people watch or not," said marketing professor Gad Saad, the study's lead researcher.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/5037EB36-113C-4B3C-8EA7-EAD6D1EB80EF/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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