<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/cc085bef-8dd4-49b0-920d-07aaa63d95f4/4FFD6772-73F9-4FA7-A8C7-FA36AAB587C0/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.christopherspenn.com/2007/06/07/i-dont-care-about-podcast-demographics-and-neither-should-you/" href="http://www.christopherspenn.com/2007/06/07/i-dont-care-about-podcast-demographics-and-neither-should-you/" style="font-size: 11px;">www.christopherspenn.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.christopherspenn.com/2007/06/07/i-dont-care-about-podcast-demographics-and-neither-should-you/"><H2 class="title" id="post-151"><A title="Permanent Link: I don’t care about podcast demographics and neither should you" rel="bookmark" href="http://www.christopherspenn.com/2007/06/07/i-dont-care-about-podcast-demographics-and-neither-should-you/">I don’t care about podcast demographics and neither should you</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.christopherspenn.com/2007/06/07/i-dont-care-about-podcast-demographics-and-neither-should-you/"><P>Okay, that’s not strictly true, but it is true that podcast demographics aren’t terribly important to me. Why? Because this is new media, not broadcast media. What’s the difference?</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.christopherspenn.com/2007/06/07/i-dont-care-about-podcast-demographics-and-neither-should-you/">In broadcast media, you send out a message to your target audience and hope there’s enough relevant people in that database that some of them take action and buy your product or service</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.christopherspenn.com/2007/06/07/i-dont-care-about-podcast-demographics-and-neither-should-you/">In new media, you send out a message to people who want to hear from you. Not only do they want to hear from you, they want to talk to you and each other, and if you do your job well as a new media creator, they’ll want to talk to lots of other people about your media</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.christopherspenn.com/2007/06/07/i-dont-care-about-podcast-demographics-and-neither-should-you/"><STRONG>Everyone is connected.</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.christopherspenn.com/2007/06/07/i-dont-care-about-podcast-demographics-and-neither-should-you/">a positive mention of your show could instantly add 10% more audience to your own show. New media marketers understand this one fundamental tenet (which is also a Buddhist one):</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/4FFD6772-73F9-4FA7-A8C7-FA36AAB587C0/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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