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Digital Marketing Cuts Through Clutter
babyboy
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0
8-17-2007 8:13 AM
159 views
tags:
digital
,
media
,
marketing
,
research
babyboy
says:
This shows the internet's power over business.
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/d8e82849-15d7-492f-99b0-b24511675a9a/4F7D47EB-3220-44B3-86C2-9B3CA709B0AC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.itmatters.com.ph/features.php?id=081707" href="http://www.itmatters.com.ph/features.php?id=081707" style="font-size: 11px;">www.itmatters.com.ph</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.itmatters.com.ph/features.php?id=081707"><H1>Digital marketing cuts through clutter of traditional media</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.itmatters.com.ph/features.php?id=081707"><P class="blurb">Internet and mobile marketing are seen to remove the information clutter from traditional media. <TABLE width="250" cellpadding="5" align="right"><TBODY><TR><TD><IMG width="250" height="196" src="http://www.itmatters.com.ph/photos/dig.jpg" /> <DIV class="caption">Visitors at the First Internet and Mobile Marketing Summit — <I>Jonathan Cellona</I></DIV></TD></TR></TBODY></TABLE></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.itmatters.com.ph/features.php?id=081707"><P>Marketers trying out this "whole new world of marketing" said in a conference last week that the individualized nature of the Internet and mobile gadgets such as mobile phones are more effective in some marketing campaigns. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.itmatters.com.ph/features.php?id=081707"><P>In fact, speakers at the recently concluded First Internet and Mobile Marketing Summit last week were armed with statistics to prove that tapping the Internet and mobile tools is what some consumers prefer these days. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.itmatters.com.ph/features.php?id=081707"><P>Mobile marketing, for instance, can reach as much as 50% of a campaign’s target audience, said Bong Mojica, division head for the Wireless Consumer Division of Smart Communications Inc. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/4F7D47EB-3220-44B3-86C2-9B3CA709B0AC/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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