Digital Marketing Cuts Through Clutter


	Digital Marketing Cuts Through Clutter

babyboy

8-17-2007 8:13 AM

159 views

tags:

digital, media, marketing, research

babyboy says:

This shows the internet's power over business.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/d8e82849-15d7-492f-99b0-b24511675a9a/4F7D47EB-3220-44B3-86C2-9B3CA709B0AC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.itmatters.com.ph/features.php?id=081707" href="http://www.itmatters.com.ph/features.php?id=081707" style="font-size: 11px;">www.itmatters.com.ph</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.itmatters.com.ph/features.php?id=081707"><H1>Digital marketing cuts through clutter of traditional media</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.itmatters.com.ph/features.php?id=081707"><P class="blurb">Internet  and  mobile   
  marketing      are      seen       
to  remove  the   information  
  clutter                 from                  
traditional media.
<TABLE width="250" cellpadding="5" align="right"><TBODY><TR><TD><IMG width="250" height="196" src="http://www.itmatters.com.ph/photos/dig.jpg" />
<DIV class="caption">Visitors at the First Internet and Mobile Marketing Summit — <I>Jonathan Cellona</I></DIV></TD></TR></TBODY></TABLE></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.itmatters.com.ph/features.php?id=081707"><P>Marketers  trying out  this "whole  new  world of  marketing" said  in a  
      conference last week that the individualized nature of the Internet and mobile 
      gadgets such as mobile phones are more effective in some marketing campaigns.
      </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.itmatters.com.ph/features.php?id=081707"><P>In fact, speakers at the recently concluded First Internet and Mobile 
      Marketing Summit last week were armed with statistics to prove that tapping the 
      Internet and mobile tools is what some consumers prefer these days.
      </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.itmatters.com.ph/features.php?id=081707"><P>Mobile marketing, for instance, can reach as much as 50% of a campaign’s 
      target audience, said Bong Mojica, division head for the Wireless Consumer 
      Division of Smart Communications Inc.
      </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/4F7D47EB-3220-44B3-86C2-9B3CA709B0AC/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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