<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/303b5c1e-942f-4a78-a7bd-512e841d1ac0/4F74E324-B888-4307-99C6-2443DBD26BB7/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html" href="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html" style="font-size: 11px;">www.thedieline.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><H3 class="entry-header">Top 15 Fonts for Packaging Design</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><P>Over the last several years I've been using many different fonts when designing brand identities and packaging. I like to think of fonts as having their own personality - just like people. Fonts can be brash, silly, elegant, refined, cool, delicate, straightforward, austere, lush or honest. Good use of typography goes a long way, and your choice of fonts will have a significant impact on getting the product/brand's message across appropriately. I've thought about what fonts I've used more than once and why I like them. Out of the countless fonts I've used, here are 15 of my favorites (in no particular order). Enjoy!</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.thedieline.com/img/274747D7-CB58-49C1-ABC6-281CE40776FF" alt="1kari" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.thedieline.com/img/58B6CCE3-1122-4839-B384-10E36D9EFB7E" alt="2didot" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.thedieline.com/img/DDE66EB3-CF12-4537-8569-D0F8955A91F7" alt="3-4poopersneaky" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.thedieline.com/img/3D7EF0D1-B9A6-4E1B-A29A-156A1F17773C" alt="5engravers" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.thedieline.com/img/F536AF8D-E660-46F0-B11D-3F55D7DB5ADC" alt="6schoko" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.thedieline.com/img/68916F18-51DF-4C90-BDBB-E1814F757838" alt="7rosewood" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.thedieline.com/img/312FF4AD-A609-4605-A7D1-0E9C7E241555" alt="8akzidenz" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.thedieline.com/img/DFC1B64E-4D48-4D78-A15B-524C00FE39BA" alt="9questal" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.thedieline.com/img/6A1445CD-A806-4537-A4FB-30DF3B93F0CD" alt="10chennai" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.thedieline.com/img/C0F830F6-A898-4412-A966-23C39F11E5E8" alt="11janeausten" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.thedieline.com/img/CD294E9C-CB1C-4384-B02C-562D6F9AEF8E" alt="12fontin" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.thedieline.com/img/D400A776-692E-48EF-8946-86F761CF5C97" alt="13tideway" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.thedieline.com/img/D9C9AA3E-63E0-4720-B395-E7677BFE4791" alt="14sloop" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.thedieline.com/img/76876D36-F80F-4EF7-9D7B-A78D0EAE11FB" alt="15helvetica" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><P><STRONG><SPAN><SPAN>Some Rules of Thumb</SPAN></SPAN></STRONG></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><SPAN>Keep # of Fonts to a Minimum.</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><SPAN>Kerning is Mandatory.</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><SPAN>Fonts are Not Infallible.</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.thedieline.com/blog/2009/05/top-15-fonts-for-packaging-design.html"><SPAN>Readability is King. </SPAN></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/4F74E324-B888-4307-99C6-2443DBD26BB7/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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