Sadly, they neglect to mention the most effective non-drug treatment for ADHD/ADD: exercise.

John Ratey, MD, associate clinical professor of psychiatry at Harvard Medical School, studies how exercise affects the brain -- in particular, how it affects people with ADHD. See the articles on his website for more information, or take a look at this article for an overview of what he's found.

Personally, given a choice between "take this medication which may or may not help your condition and by the way you'll have to deal with the side effects which can be nasty" and "go for a two-mile run", I'll take the run. It's cheaper, better for me, and a lot more enjoyable.