Of course, we are also drawn into bad behavior by the other senses — even from blocks away the smell of baking bread can send us reeling, and the sound of '80s rocks and roll can transport us back in time — but humans, like all primates, are visual animals.

We are constantly distracted by what we see, and marketers know this. They wave pretty pictures at us and make sure our retinas are branded with words like Dunkin’ Donuts and Krispy Kreme.

Another reason we are such suckers for advertising is that they know how we tick.
Part of the college course for the ad field is basic psychology.