Brazil's Newspaper Industry Booming


	Brazil's Newspaper Industry Booming

zizzy

12-10-2008 1:04 PM

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12-11-2008 5:10 PM

urbanlife

It is an interesting clip because at a time when many US newspapers are in financial trouble, such as the Chicago Tribune, that Brazil's newspaper industry is growing more successful.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/9d04bb51-199b-4d91-8d68-39a6d4a20c42/4CEF275C-0688-4E37-932C-2082ADE3EE1A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.huffingtonpost.com/2008/12/09/brazils-newspaper-industr_n_149746.html" href="http://www.huffingtonpost.com/2008/12/09/brazils-newspaper-industr_n_149746.html" style="font-size: 11px;">www.huffingtonpost.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.huffingtonpost.com/2008/12/09/brazils-newspaper-industr_n_149746.html"> Brazil is in the midst of a newspaper boom. Brazilians bought 24 percent more newspapers in the first three quarters of 2008 than they did in 2006</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.huffingtonpost.com/2008/12/09/brazils-newspaper-industr_n_149746.html">ccording to monthly reports produced by Meios e Mensagem, a marketing publication, in the first three-quarters of 2008 alone, revenue was up 15 percent over the same period in 2007. (By contrast, American newspapers' ad revenue fell 18 percent between the third quarter of 2007 and the third quarter of 2008.)</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.huffingtonpost.com/2008/12/09/brazils-newspaper-industr_n_149746.html">This is no one-year phenomenon either: advertising in newspapers has grown every year since 2001</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.huffingtonpost.com/2008/12/09/brazils-newspaper-industr_n_149746.html">The reason: improving distribution of wealth."</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.huffingtonpost.com/2008/12/09/brazils-newspaper-industr_n_149746.html">Class C, the Brazilian term for the middle class, grew from 33 percent of the population five years ago to 54 percent today</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.huffingtonpost.com/2008/12/09/brazils-newspaper-industr_n_149746.html"> That has caused an explosion of titles and circulation among the so-called "popular" newspapers</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.huffingtonpost.com/2008/12/09/brazils-newspaper-industr_n_149746.html">Americans still buy more newspapers than Brazilians, per capita, so to some extent Brazil is simply catching up as incomes and literacy rates rise</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/4CEF275C-0688-4E37-932C-2082ADE3EE1A/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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