... In Italy we don't have Starbucks, I went there sometimes in London... but yet, I can't uderstand WHICH is the difference between a coffee and a Starbucks coffee. The only one that I can think is that the waiter that carries the former has a one-to-one relationship with his/her boss, who, besides, is likely to be seen behind the bar, actually MAKING the coffee. Why do modern and advanced people prefer to work for anonimous, far and mighty business giants? Let me understand, really.