How to build Brand Credibility

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	How to build Brand Credibility

eventsauthority

5-22-2008 6:17 PM

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tags:

branding, credibility, marketing, promotional items

eventsauthority says:

Some great pointers for building credibility and setting yourself apart from more established companies.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/90774f2f-49d3-472d-bab2-8052bbc18653/4B344BC3-70D4-4A02-AC46-1EB9E9A3C333/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.smallbusinessbranding.com/920/increase-sales-with-brand-credibility/" href="http://www.smallbusinessbranding.com/920/increase-sales-with-brand-credibility/" style="font-size: 11px;">www.smallbusinessbranding.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.smallbusinessbranding.com/920/increase-sales-with-brand-credibility/"><H1>Increase Sales With Brand Credibility</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.smallbusinessbranding.com/920/increase-sales-with-brand-credibility/"><P>Among psychological triggers, ‘Credibility’ offers a significant contribution to your prospect’s buying decisions.  We buy from people and companies who we perceive to be experts in the industry.  We buy from people with a longstanding track record of success and we buy from companies who offer the power of mass appeal – mass appeal gives the perception of credibility.  If thousands of people are buying XYZ then they must be good, right?  </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.smallbusinessbranding.com/920/increase-sales-with-brand-credibility/"><P>The more credibility your brand acquires, the more confidence prospects will have in your products or services.  This credibility will trigger purchasing decisions – the result…a bigger better bottom line.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/4B344BC3-70D4-4A02-AC46-1EB9E9A3C333/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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