<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/f97d7a46-2e7e-4a76-9fe6-61ff2cd21b45/48A678A3-9869-4985-892B-A5FFC65ECC69/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/direct/newspaper-ads-help-drive-consumers-to-the-web-4931/?camp=rssfeed&src=mc&type=textlink" href="http://www.marketingcharts.com/direct/newspaper-ads-help-drive-consumers-to-the-web-4931/?camp=rssfeed&src=mc&type=textlink" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/newspaper-ads-help-drive-consumers-to-the-web-4931/?camp=rssfeed&src=mc&type=textlink"><H2>Newspaper Ads Help Drive Consumers to the Web</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/newspaper-ads-help-drive-consumers-to-the-web-4931/?camp=rssfeed&src=mc&type=textlink"><P>Some 44% of people who saw a product or service advertised in a newspaper in the past month researched it - and two-thirds (67%) of that group went online to find more information, <A href="http://www.naa.org/PressCenter/SearchPressReleases/2008/GOOGLE-RESEARCH-SHOWS-NEWSPAPER-ADVERTISING-DRIVES-WEB-TRAFFIC-CONSUMER-PURCHASING.aspx">according to</A> a Google-commissioned survey from Clark, Martire & Bartolomeo. <SPAN id="more-4931"></SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/newspaper-ads-help-drive-consumers-to-the-web-4931/?camp=rssfeed&src=mc&type=textlink"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/826B8A26-1BD3-4ADB-804D-616D37A52CBF" alt="google-newspaper-ad-research-online-response.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/newspaper-ads-help-drive-consumers-to-the-web-4931/?camp=rssfeed&src=mc&type=textlink"><P>The survey of 1,003 search-engine-using adults who also read newspapers (an estimated 82 million people in the US) finds that among those who go online to research a product, nearly half (47%) go directly to a product URL, 31% go to a search engine, and 22% go to another site:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/newspaper-ads-help-drive-consumers-to-the-web-4931/?camp=rssfeed&src=mc&type=textlink"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.marketingcharts.com/img/66E41F1C-363C-41B7-977C-A8979B9389D1" alt="google-newspaper-ad-response-paths.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/newspaper-ads-help-drive-consumers-to-the-web-4931/?camp=rssfeed&src=mc&type=textlink"><P>Some 42% of respondents reported that in the last month they purchased at least one product they had seen in the newspaper.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/newspaper-ads-help-drive-consumers-to-the-web-4931/?camp=rssfeed&src=mc&type=textlink"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.marketingcharts.com/img/13241C97-AD8D-46D1-8C58-2BCCAC235712" alt="google-newspaper-ad-driven-purchases-by-venue.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/newspaper-ads-help-drive-consumers-to-the-web-4931/?camp=rssfeed&src=mc&type=textlink"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/FF34E640-6380-4893-B060-3A3CCBC1D0A3" alt="google-newspaper-online-ad-effectiveness-by-task.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/direct/newspaper-ads-help-drive-consumers-to-the-web-4931/?camp=rssfeed&src=mc&type=textlink"><P>When rating which media are better for different functions, respondents considered the newspaper more useful for learning about promotions (68% - vs. 42% for the internet) and deciding where (54% v. 45%) and when (43% v. 30%) to buy:</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/48A678A3-9869-4985-892B-A5FFC65ECC69/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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